A reflective blog post of digital business model

Time flies, it is time again to have a reflection of this module. In this blog, I want to review and point out some favorite parts in this module I have learned to understand the digitalization. During this period, we have learned a lot of knowledge about digital business model in the process of checking the information by ourselves.

Firstly, this module let us have a deeper understanding through the topics which from general to narrow in the whole process. From the very beginning, the assignment was to write a career that has changed in the digital economy which have a preliminary understanding of a better influence on people’s lives and work of digitalization. After that, I made a comparison with digital and physical location and describe a specific digital business model made me understand how a digital business model utilized in enterprises promoting me to have a practical understanding. Through comparison, I have some knowledge about different status of the digital model in every enterprise, just like Alibaba which I wrote it in my second blog. The advance technology and the widely successful e-commerce platform also have challenges and crises, such as competition in the same industry, consumer’s negative feedback, and it also need to take into account the development of physical economy. It turns out that only the two can succeed.

Furthermore, this module gives us opportunity to comment other blogs which is another favorite part of me. Because the enterprises analyzed by each person are different, I have learned about the benefits and challenges brought by different companies in digital and physical locations through the process of reading other people’s blogs, looking up the materials written in the articles and making my own comments.

For example, Shirly wrote that Apple made a good combination between their online shop and Chinese e-commerce platform which bring some benefits to them. Additionally, they also provided offline website which can give customers opportunity to experience products in reality. what she emphasizes in blogs that was a complementary relationship between online and offline. Besides that, I also have a discussion with Caroline on her third blog writing Airbnb using share economy as their digital business model which contribute a successful. Compared with Uber which an enterprise also uses share economy model, we discuss their differences in using digital nosiness model. In this way, we all can learn many different cases from it.

Last but not least, discussions in class which also taught me dialectically to look at the digital model is not only a benefit, but also some companies that have been successful in the real economy have failed in digital transformation like GE, which enable us to have a critical thinking.